Social media is one of the fastest growing marketing channels in this highly digitized marketplace. There has been little skepticism around the idea of investing in digital marketing. Firms would only dive in when they observe guaranteed return on investment.
Accounting firms are as much a part of the booming growth and it goes without saying that like most other businesses, social media marketing can bring multiple benefits if executed well. This article sheds light on some of the methods on how an accounting firm can leverage the power of social media marketing in order to generate more revenue as well as gain a competitive edge against its competition. Social media is quite widespread, and can be utilised as per the firm’s needs and objectives. Some most visible benefits of having a social media marketing plan in place are discussed below:
In a business function where competition is fierce and never ending, branding is key. The kind of clients a firm will attract depends highly on the kind of brand image it maintains. Social media is often referred to as the best branding tool, because of the kind of audience it offers and most of it is free. While investing in social media marketing, it is very important to choose the right platform based on what your brand objectives are.
A well designed Facebook and Instagram page will help you put out the right kind of information in front of your clients. It is also a great way to reach out to new businesses who can then be turned into potential clients. One of the key benefits of marketing through social media is that it enables you to connect with clients in a casual setting where it is easier to communicate and put the right message across. Traditional marketing channels do maintain a specific tone which might often come across as to formal and might not work best at all times. Additionally, working with social media also provides the business with additional exposure, which can work in favour when hunting for new clients.
Reach and Engagement
Social media provides users with unparalleled reach, which is precisely why a large number of businesses have diverted their marketing efforts towards social media. With the right strategy in place, social media marketing can help your accounting firm reach a huge number of prospective clients. Moving on, social media has also become increasingly interactive. It acts as a platform for users and businesses to interact in multiple ways. A firm can make the most of social media channels by coming up with engaging content across all available channels. For example, by creating engaging posts on Facebook which people can learn from and share with their peers. This will enhance the digital reach of your business with minimum efforts.
Networking, the one reason for which social media is most used for. With social media marketing you can make the most of this opportunity. The best social media platform for accounting firms to efficiently build a strong network in LinkedIn. On LinkedIn you can build long standing relationships with respected peers, existing clients and also potential clients. In addition to that, as a accounting firm you can also publish business related articles on LinkedIn which will catch the eye of a potential client who is looking for the kind of services that your firm offers. In a business that depends largely on referrals and contacts, networking through social media is perhaps one of the most sure shot methods to attract new clients.
Client Sourcing and Acquisition
After all is said and done, the most important aspect for a business to invest in any kind of marketing activities is to attract new clients and to bring in more business in order to increase revenues. With the help of social media it can become quite simple for your firm to bring in new business. In order to do so, you will need strong social media channels across at least two or three platforms of your choice. Different social media platforms will allow you to post and share different kinds of content, for example, Instagram is well known for posting photographs and short videos. Facebook on the other hand allows you to share more than just photographs and videos.
In essence, these are some of the methods through which you can benefit from using social media marketing in order to maximise growth. If your firm is not making the most of this relatively free and highly useful resource, now is the right time to dive right in and start maximising your accounting firm’s revenues.
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