Accounting today has become one of the most competitive industries to operate in, just a single client can be highly beneficial for business. It goes without saying that accounting firms who fail to make a name for themselves through dedicated marketing efforts will be losing out on a competitive advantage against firms who managed to do so.
Google is hot favourite for individuals as well as business owners when they turn to seek help regarding the same. Below are some of the most significant ways in which SEO derived traffic will directly result in growth for accounting firms.
Assurance: It is well known that people put a lot of trust on what appears on the internet when they search for a particular product or a service. Compared to clicking on an ad that was paid for, a user will implicitly have more trust on an accounting firm’s website which appeared on the top of the search results.
Credibility: There is little doubt that SEO can be seemingly complex to begin with, as it revolves around identifying relevant search keywords which work best for the business. For accountants who are open to increased business, it is a constant challenge to come up with relevant keywords which will attract visitors who are likely to be clients.
Economical: For all the marketing techniques available to accountants, a well formulated SEO will largely be justifiable financially. This holds true for both solo accountants as well as large scale accountant firms. Yes, staying at the top of the ranking, and getting the keywords will be an ongoing challenge, but even then SEO will still bring financially plausible long term results.
Boosting SEO Rankings for Accounting Websites
Thankfully for accountants who are not well-versed with intricate marketing technicalities and jargon it is relatively easy to use SEO in order to increase search results rankings and generate increased website traffic. Perhaps one of the reasons why it is considered one of the best marketing tools is because of its accessibility and flexibility.
Specific SEO techniques can be termed as having either an “On-page” or an “off-page” focus. Further on, On-page activities relate to targeting websites and pages and are focused on addressing issues like:
Keywords. Keywords are perhaps the most important aspects of effective SEO campaigns. While it is good to be not too tough about it, it is important to adjust keywords carefully in order to maintain the top spot for relevant search queries.
Content. Google stresses that websites which will publish relevant, high-quality content will always receive increased attention from search engine users. Accounting websites which provide relevant answers to common questions and formulate content accordingly will generate increased organic traffic as compared to websites who don’t do it.
Along with on-page work, SEO can also include off-page efforts which are as relevant if not more. A few methods that are prominently used to improve SEO efforts are as below.
Link Building. How Google works is, it recognizes genuine links to web pages as proof of promising websites. These accounting firms can reap huge benefits in terms of increased traffic and lead generation.
Directory listings, social media. It is crucial that the firm’s website is located at the right locations on the internet and will increase website credibility. One way to do it is through social media as it provides the firm with a huge audience base and innovative ways of communicating the business aims.
Why SEO, when clients are already coming through traditional way?
Accounting does not fall under the traditional business functions, it is highly complex and works differently as opposed to any other. Most accountants acquire clients through extensive networking. Identifying prospective clients and building networks which will keep on bringing additional leads to a firm. Clients pay a lot of attention to the firm’s reputation and word-of-mouth, so even before they have seen your advert or received the services brochure they already have an image of your firm in their minds.
As indicated earlier, accounting is severely based on networking and referrals, more and more accounting firms are exploring the online options to tap into new customer pools and markets. In a rapidly growing digital marketing landscape now is the right time to take your accounting firm online and to harness the power of the internet through SEO and related efforts.
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